Construction of an International Size Conversion Chart for Men's Sportswear by Kanjana S, Ambika Babu and Nalankilli G* in Trends in Textile Engineering & Fashion Technology
Size labeling is a communication system between manufacturers and consumers. Today’s clothing industry, particularly for the sportswear is based on ready- to- wear sizes. Most of the size designations are not accurate enough to find clothing that fits our body. The increasing shift from shop tailing to e-commerce has been a major impact on fit in terms of sales and higher return, not only because of sizes and measurements, but because of so many brands have their own disparities within clothing sizes used today among different countries. In this study, major men’s sportswear particularly top-wear size charts that are available in the web, of top most 5 popular brand manufacturer such as Nike, Adidas, Fila, Reebok & Puma which are categorized based on their profits gained in 2016, were collected.
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